Black Sun Global’s Digital Index 2025 explores the key digital trends shaping corporate communications – and how leading organisations are responding.

They analyse nearly 200 variables across websites and social media, focusing on three performance areas. This year’s research covers leading global companies, including the FTSE 100 and STI 30.

The theme this year, “New Direction, New Realities”, reflects the need for companies to reimagine their digital presence, meet rising stakeholder expectations, and harness the full potential of digital transformation.

Key highlights

• Four trends re-shaping corporate digital communications: AI, shift in media consumption, legal and regulatory scrutiny, and technological advances
• Corporate websites and digital channels remain the most powerful owned platforms for engagement.
• 2025 key trends and findings – the imperative of a strong corporate story, demand for digital transparency, material sustainability, and harnessing social media.

The digital communications landscape is rapidly changing. AI is transforming how content is created and consumed, and new regulatory frameworks are setting a higher bar for transparency, meaning companies are facing growing pressure to communicate more clearly, credibly, and compellingly.

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